![]() Form 10-K, For the fiscal year ended September 26, 2020,". " Apple Media Services Terms and Conditions: Third-Party Devices and Equipment." Accessed Jan. " Apple Reinvents the Phone with iPhone." Accessed Jan. " How the iPod Ran Circles Around the Walkman." Accessed Jan. " Statement by Appleās Board of Directors." Accessed Jan. " Microsoft Corporation (MSFT)." Accessed Jan. Jobs' remarkable innovations propelled Apple to unprecedented heights until his passing from cancer in 2011. ![]() It is difficult to recall a modern American business so thoroughly dominated by the ideas and personality of one individual as Apple was under the tutelage of Steve Jobs. They are both extremely successful and have revolutionized their respective industries. Both companies are run differently with different end purposes.Their business model has shifted, and they are releasing their own devices to compete with Apple's. Microsoft built its success on the licensing of software such as Windows and Office Suite.They are able to keep their base due to easy-to-use designs and data migration to new product lines. Apple's business model is based on innovation and consumer-centric devices.Both companies have boasted a market cap of over $2 trillion.As of 2021, Apple and Microsoft are two of the biggest companies in the world, alternating the title of the world's most valuable company.
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